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While in Fes, we discovered Anou, a cooperative of Moroccan artisans aiming to reduce or eliminate the middle man in the rug and textile business. Most artisans are women in Morocco, yet they see only 4% of the final sale (which easily goes into the thousands of dollars for rugs).
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The showroom is not on the Main Street of the Medina, and we found it by accident after lunch in an alleyway.
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You can watch the women work, learn more about the process, take courses, and of course, shop.
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I splurged on four skeins of Atlas Mountain hand-dyed wool, and a reed bag. We fell in love with a rug, which we may still buy later in the year (if it sells, we can custom order another). Each item has a QR code that you scan for details about the artisan who made your product. If you custom order something you will receive pictures or even video of the product underway. I have no regrets of my other purchases, but this is truly special.
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