While in Fes, we discovered Anou, a cooperative of Moroccan artisans aiming to reduce or eliminate the middle man in the rug and textile business. Most artisans are women in Morocco, yet they see only 4% of the final sale (which easily goes into the thousands of dollars for rugs).
The showroom is not on the Main Street of the Medina, and we found it by accident after lunch in an alleyway.
You can watch the women work, learn more about the process, take courses, and of course, shop.
I splurged on four skeins of Atlas Mountain hand-dyed wool, and a reed bag. We fell in love with a rug, which we may still buy later in the year (if it sells, we can custom order another). Each item has a QR code that you scan for details about the artisan who made your product. If you custom order something you will receive pictures or even video of the product underway. I have no regrets of my other purchases, but this is truly special.
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